​Two-thirds of businesses fear that social media endangers corporate security and one in four social networking site users unwittingly exposes him/herself to crime by revealing personal details (Social Networking ProCon.org, 2013). Seven million households that use Facebook reported problems in 2012, ranging from someone using a log-in without permission to being threatened online or in person, a 30% increase from 2011. Phishing, the act of attempting to acquire personal information for identity theft, increased 240% on social networking sites from 2008 to 2009 (Social Networking ProCon.org, 2013). Criminals use social media to commit and promote crimes, gangs use the sites to recruit younger members, coordinate violent crimes, and threaten other gangs; offline crime, like home robberies, may result from posting personal information such as vacation plans or stalkers gaining information about a victim’s whereabouts from posts, photos, or location tagging services (Social Networking ProCon.org, 2013). Articles outlining the "proper use and etiquette of social networking" pop up around the Internet on a near-daily basis, and self-proclaimed experts regularly police sites like Twitter to call out users they believe are acting inappropriately (How Social Networking Has Changed Society | PCWorld, 2009). With each new frontier that a society confronts new norms must be established.